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Annual discount check

"Save 20%" is on almost every pricing page, copied because everyone has it. Whether it pays depends on who picks annual and how fast your monthly customers leave. Put in your price, discount and churn and see year-one revenue per customer, the discount where annual stops paying, and what a year of annual sales does to your cash.

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Price and discount

Monthly price ($)What one customer pays on monthly billingAnnual discount (%)16.7% is two months free

How long customers stay

Monthly customers still paying after 12 months (%)41% is ChartMogul's median for products under $25 a monthA loyal customer's 12-month retention (%)Who would have stayed anyway: 70% is a fair start

That is 7.2% churn a month.

New customers and fees

New customers a monthFor the 12-month cash viewShare who pick annual (%)28-47% of ARR is on annual at most SaaS sizesCard and billing fee (%)Stripe US: 2.9% cards + 0.7% BillingFixed fee per charge ($)Stripe US: $0.30

Where the defaults come from

The $29 plan, 20% off and 41% twelve-month retention are the worked example in our article Annual or monthly: the discount that pays for itself at a small SaaS, which uses ChartMogul's SaaS Billing Report (2024 data, 2,500+ companies) for retention and the share of revenue on annual plans, and Stripe's US list prices for card fees. The article also covers refund rules, the renewal notice California asks for, and when monthly only is the better choice.

Changing the price itself? The price increase calculator shows what grandfathering or an annual lock-in costs over a year.

A model, not a forecast. More free tools: biz59.net/tools.