Latest · SaaS

SOC 2 for a five-person SaaS: what the audit costs and when a customer really needs it

Type 1 or Type 2, what Vanta, Drata and Secureframe sell for in 2026 (Vendr medians of $20,000 to $24,934 a year), auditor and pen test fees, a full year-one budget for five people ($36,500 to $46,500 in cash), what a bridge letter can and cannot do, which buyers stall without the report and the break-even deal size.

October 30, 2026

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SaaS

Support with two people: the response times customers expect from a small SaaS and how to meet them

Published benchmarks (62% of companies never answer an email; a one-hour first reply puts a SaaS in the top 15%), what Plausible, Transistor, Buttondown and Fathom promise, how two people cover a week without 63-hour Friday gaps, 2026 prices of shared inboxes, help desks and AI replies ($0.75 to $2.00 a resolution) with a worked example, where an AI answer angers customers, and six numbers to check every Monday.

October 30, 2026

SaaS

The first salesperson at a small SaaS: when to hire, what to pay and how long until they earn it back

The signs founder-led sales has done its job (10-20 referenceable customers, a 15-25% win rate), 2026 pay and quota norms (median AE OTE $200,000, quota 4.6x OTE, 48% at quota, 6.2-month ramp), a month-by-month payback for a $12,000-a-year product (month 15 to 21 depending on attainment), the commission clauses that matter, a 90-day plan and the signs it isn't working.

October 30, 2026

Guide

Backups for a ten-person business: what Google Workspace and Microsoft 365 don't keep, and what a restore costs

Google keeps a deleted file about 55 days and a removed user 20; Microsoft keeps files 93 days, email 14 and a removed user 30. The day-by-day windows, two cases where they were not enough, 2026 backup prices for ten people ($360 to $1,057 a year), what a slow restore costs and a drill to test yours.

October 30, 2026

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