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Churn split and recovery check

You know how many customers you lost last month. Do you know how many chose to go and how many had a card that failed? Put in your numbers, or a month of counts from Stripe, and see which fix is worth more: better payment recovery or a cancel flow, in customers and monthly revenue a year from now.

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Your product

Paying customers nowAt the start of the monthAverage price a month ($)Per customerNew customers a monthHeld flat for the 12 months

Your churn

Customers lost a month (%)Cancellations and unrecovered failed payments together; Stripe's SaaS median is 4%Of those, lost to failed payments (%)22% is Stripe's 2024 SaaS split; 29-33% for $10-50 plansFailed renewals you recover today (%)Pick your set-up above or type your own

What the fixes bring back

Recovery with retries, card wall and emails (%)Churnkey: 70% against 51% for Smart Retries aloneCancel-flow saves that are pauses (%)The rest are discountsPaused customers who resume (%)Churnkey: 54% on averageDiscount saves who stay (%)Churnkey: 22%Discount offered (%)For the cost lineMonths it lastsFor the cost line

Where the defaults come from

The 500 customers at $30, 25 new a month, 4% churn and 22% involuntary share are the worked example in our article Why they cancelled: the exit questions a small SaaS asks and what the answers change, which sets out the sources: Stripe's 2024 churn split and Churnkey's data on 5.4 million failed payments (51% recovered by Smart Retries, 70% with a card wall and emails), Churnkey's State of Retention save rates and the share of saves that stay, and Recurly's July 2026 benchmarks. With the defaults this tool gives the article's table to the customer; its 12-month revenue gain is summed month by month, so it is a little higher than the article's rounded first-year figure.

Failed payments also reach business customers through whoever gets the invoice: see the billing contact. To test a price change, use the price increase calculator.

A model, not a forecast. More free tools: biz59.net/tools.